Privacy Policy
**Privacy Policy of IBETAMAC SRL**
This Privacy Policy describes how your personal data is collected, used, and shared when you visit or make a purchase on [www.ibetamac.com](http://www.ibetamac.com) (the “Site”).
**COLLECTION OF PERSONAL DATA**
When you visit the Site, we automatically collect certain information about your device, including data about your browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect specific information about the web pages and products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files placed on your device or computer that often include an anonymous unique identifier. For more information on cookies and how to disable them, visit [http://www.allaboutcookies.org](http://www.allaboutcookies.org).
- “Log files” track actions that occur on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record data about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we refer to “Personal Data” in this Privacy Policy, we mean both Device Information and Order Information.
**HOW DO WE USE YOUR PERSONAL DATA?**
We generally use the Order Information to fulfill orders placed through the Site (including processing your payment details, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- Provide you with information or advertising related to our products or services, in line with your preferences.
We use the Device Information collected (particularly your IP address) to screen for potential risks and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
**SHARING YOUR PERSONAL DATA**
We share your Personal Data with third-party companies that assist us in performing the activities described above. We also use Google Analytics to help us understand how customers use the Site. You can find more information on how Google uses your Personal Data here: [https://www.google.com/intl/en/policies/privacy/](https://www.google.com/intl/en/policies/privacy/). You can opt out of Google Analytics here: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).
Finally, we may also disclose your Personal Data to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for data, or otherwise protect our rights.
**BEHAVIORAL ADVERTISING**
As described above, we use your Personal Data to provide targeted advertising or marketing communications we believe may interest you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at [http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).
You can opt out of targeted advertising here:
- FACEBOOK - [https://www.facebook.com/settings/?tab=ads](https://www.facebook.com/settings/?tab=ads)
- GOOGLE - [https://www.google.com/settings/ads/anonymous](https://www.google.com/settings/ads/anonymous)
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at [http://optout.aboutads.info/](http://optout.aboutads.info/).
**DO NOT TRACK**
Please note that we do not alter our Site’s data collection and usage practices when we see a Do Not Track signal from your browser.
**YOUR RIGHTS**
If you are a European resident, you have the right to access personal data we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information below. Additionally, if you are a European resident, please note that we process your data to fulfill any contracts we might have with you (for example, if you place an order through the Site) or otherwise to pursue our legitimate business interests listed above. Also, please be aware that your data will be transferred outside Europe, including to Canada and the United States.
**DATA RETENTION**
When you place an order through the Site, we will retain your Order Information in our records unless and until you request that we delete this information.
**CHANGES**
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
**CONTACT US**
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@ibetamac.com or by mail at:
Via Gaetano Donizetti 24
00041 Albano Laziale (RM)
Rome, Italy